Swag is the new norm in our Kasi’s. Many youngsters in the township are taking Swag and local clothing brands to new levels.
The meaning of Swag and how several young people in the township relate to it has become a major influencing factor when it comes to local brand selection. Having swag in the township means one has to have a unique style and be up to date with the latest fashion trends, music and lifestyle. Many local youngsters are starting their own clothing brands and are self promoting.
The Swag trend doesn't have an age limit. Young and old people compete differently to outshine traditional international brands and they then feel good about themselves.
From the left. Sbusiso Nkosi. Bob Manana. Sipho Trevor Nkosi. (Embalenhle 2285)
Everyone has their own sense of style: some choose to make a statement with bold colors, others choose to blend in with a more discreet outfit choice. Some of us are full-on sneaker-heads, while some are fine with whatever fits. Whatever your style preference is, there is a local brand that will suit your needs.
With plenty of creatives coming up with their own unique designs in the world of fashion, there are countless local brands to choose from. Let's support local brands.